Released on = January 11, 2006, 9:33 pm

Press Release Author = bizLeverage Consulting Group Inc.

Industry = Small Business

Press Release Summary = Free small business marketing website suggests small
businesses should capitalize on the news related to political debaates flooding the media during the Canadian elections. It provides a free report that explains step-by-step how to create an effective postcard marketing campaign related to the news.

Press Release Body = FOR IMMEDIATE RELEASE

Free Website Reveals 3 Ways For Small Businesses To Piggy-Back On The Canadian
Elections To Drum Up More Referrals

TORONTO, ON, January 12, 2006 --
http://www.MarketingRant.com, a free small business marketing website, suggests that
small businesses may and should capitalize on the news related to the political
discussions flooding the media during the final stretch of the Canadian elections
taking place on January 23, 2006.

While there are many ways to create a tie-in to the news, the most economical and
effective tool that any small business can afford is a custom-designed card or a
postcard.

\"This idea came to me when my 10-year-old son returned home from the school one day
and started a political debate in our kitchen, which parties we should and which
ones we should not vote for\", says Alex Makarski, the founder of bizLeverage
Consulting Group Inc. \"I thought, if even the small kids are so enthralled by all
this political talk, it should be a great opportunity for a small business owner to
piggy-back on that and drum up some more business!\"

Classic printed cards and postcards present a great marketing tool to a small
business owner. Sending a card is more effective then using almost any other
marketing media. Cards are more personal then using email and they get opened and
read more often.

It is easier to be creative when you use cards. \"When you come up with something
really clever and funny,these cards end up sitting on people\'s desks and
mantelpieces for many months\", explains Makarski.

The new special report entitled, The Fastest, Easiest, Most Effective Way To Drum Up
More Business This Very Week By Creating A Tie-In To ... The Elections, provides
step-by-step instructions on how to set up such a campaign.

The report is available for download at http://www.MarketingRant.com.

This special report answers the following questions:

- how to design a card or how to get a pre-designed card;
- how to get these cards printed and mailed;
- to whom these cards should be sent;
- and what exactly to write on the inside of the card.

The report provides a set of sample letters that can be used to get more referrals
from existing customers and from vendors. Some of the letters can be used to \"break
the ice\" with potential clients and get prospecting \"cold calls\" answered and
returned.

According to Alex Makarski, such a campaign can be set up in just one day, even if
the company has hundreds or thousands of contacts. Cards can be printed for as low
as $1. The company will print, fold, stuff, seal stamp, and mail the cards, so as
the small business owner will only need to provide the list of contacts with
addresses.

For more information, contact Alex Makarski at (416) 240-7990, or via email at
alex@bizLeverage.com.

The Special Report can be downloaded from http://www.MarketingRant.com.

###




Web Site = http://www.MarketingRant.com

Contact Details = Alex Makarski||14 Newmill Cres||Richmond Hill , L4C
9T7||$$country||||4162407990||alex@bizLeverage.com||http://www.MarketingRant.com